Terms & Conditions

01These terms

This site is operated by Erben Group Pte. Ltd. (UEN 202609703M), a company incorporated in Singapore, trading as WhereWeBegin ("WWB", "we", "us"). WWB Studios, previously called WWB Media, is our paid services and marketing branch and trades under the same company.

By using wwbegin.co you agree to these terms. If you do not, please do not use the site. Buying merchandise, joining the membership or commissioning work each add the specific terms set out below.

How we handle your data is in the Privacy Policy, and what we store on your device is in the Cookie Policy. Both form part of these terms.

02Using the site

You may read, share and link to anything we publish here. You may not:

• Copy our articles, photographs, videos or designs for commercial use without our written permission.
• Scrape, harvest or bulk-download the site, or try to extract personal data from it.
• Attempt to break, overload or gain unauthorised access to any part of it, including the studio.
• Post anything unlawful, defamatory, hateful, obscene, or infringing someone else's rights, to any part of the site that accepts submissions.
• Impersonate anyone, or pretend a submission comes from someone it does not.

We may remove any submission and block access without notice where we reasonably believe one of these has been breached.

03Things you post

Some parts of the site take submissions, such as questions for The Hub and posts and photographs on an event noteboard. You keep ownership of whatever you submit.

By submitting, you give us a non-exclusive, royalty-free licence to display, store and reproduce it for the purpose it was submitted for: showing a noteboard post on the board and in event coverage, or publishing an answer to your question. You confirm you have the right to give that licence, and that anyone identifiable in a photograph is content to appear in it.

Ask us and we will take your submission down: enquiry@wwbegin.co.

04Our content

Everything else on this site, including the writing, photography, film, logos, the WhereWeBegin and WWB names and the designs, belongs to us or to the people who made it with us, and is protected by copyright and trade mark law.

Our founder stories, playbooks and resources are published to be useful, not as professional advice. They are general information about starting and running a business. They are not legal, financial, tax or investment advice, and you should take proper advice before acting on anything you read here.

Search answers are generated. The Hub's search uses an AI model to summarise our own published material. It can be wrong or incomplete. Treat the answer as a pointer to the source underneath it, and read the source.

05Merchandise

These terms apply when you buy from the shop. We sell to consumers, not for resale.

Prices and availability. Prices are in Singapore dollars. The price that applies is the one confirmed at checkout. If a listing shows the wrong price through an error, we will contact you before taking the order any further and you may cancel.

Pre-order and in-stock. Each size is sold either from stock or as a pre-order, and the listing says which. An in-stock item is one we hold, and the delivery date we quote is a commitment. A pre-order has not been made yet: the date we show is an honest estimate and we will tell you if it moves. Pre-order sizes are not limited by a stock count.

Your order is an offer. Placing an order does not form a contract. The contract is made when we confirm your payment has cleared and send you a receipt. We may decline an order if stock has gone, if we suspect fraud or if there has been a pricing error. Where we have already taken your money we will refund it in full.

The fifteen-minute hold. Placing an order reserves your sizes for fifteen minutes. If we have not received a payment confirmation within that window the order is cancelled and you will get an email saying so. If you paid but missed the window, reply to that email with your transfer confirmation and we will reinstate the order.

Paying by transfer. Where you pay by PayNow or bank transfer, use your order number as the reference and upload the confirmation. Uploading is not paying: your order stays unconfirmed until we have checked the transfer against our account, usually within one working day. Your bank will show the payee as Erben Group Pte. Ltd..

Delivery. We deliver within Singapore only. We will get your parcel to you by the date shown at checkout, or by the estimated date for a pre-order. We are not liable for a delay caused by something outside our control, but we will keep you informed and you may cancel for a full refund if a delay becomes unreasonable.

Changing your mind. Garments are described by size and fit on the listing, so please read them before ordering. We do not offer change-of-mind returns on a pre-order, because the item is made after you order it. This clause is about changing your mind only. It does not apply where something is wrong with the item, which is the next clause.

If something is wrong with it. If an item arrives faulty, damaged or not as described, email enquiry@wwbegin.co with a photograph and we will repair, replace or refund it. Please tell us as soon as you reasonably can, because it is easier to put right early. That is a request and not a deadline: there is no cut-off in these terms after which you lose a remedy.

Your rights under Singapore's Consumer Protection (Fair Trading) Act and the Sale of Goods Act apply in full and nothing here limits them. Where goods do not conform to the contract, those rights are not limited to any period stated by us. The six-month presumption in the Act concerns who has to prove what, and is not an expiry date for a remedy.

06Membership

A WWB membership is personal to you and is not transferable. Your card, whether in Apple Wallet or as a link, identifies you to our partner merchants when you use a perk.

Partner perks are offered by the merchants themselves, on their own terms, and can change or end. We list them in good faith but we do not control them and are not responsible for what a merchant does or does not honour.

Membership is free. We do not charge a fee for it and there is no subscription to cancel or renew. If that changes, the terms for it will be published here and on the page where it is offered before anyone is asked to pay.

We may suspend or end a membership that is being misused, such as one that is shared, copied or used to obtain perks dishonestly. You can stop using your membership at any time, and ask us to delete the record of it through wwbegin.co/my-data.

07Attending our events

Registration for an event happens on Luma and their terms cover that platform. We receive the guest list from it, so these terms and our privacy policy apply to your registration details from the point we receive them, whether or not you check in with us.

If we cancel or reschedule an event, we will tell you at the address you registered with. Where you paid a ticket price for an event we cancel, you will be refunded in full. Where a ticket was sold through another platform, that platform's refund process may also apply.

There are cameras at some of our events. They count how busy each area is so that our team can run the room. No video is recorded or kept. A notice at the entrance says so, and the privacy policy explains it in full.

Being recognised by name is something you choose, not something attending implies. Face check-in at the door and being recognised on the cameras around a venue are two separate choices, each asked for on its own, each refusable without affecting anything else about your evening. You can change your mind at any time at wwbegin.co/my-data, or by telling any of us.

Face check-in is not available to anyone under 13, and between 13 and 17 it needs a parent or guardian to agree. Being recognised on the cameras is not offered to anyone under 18.

What other guests see. At an event your name, photograph, company, role and what you said you were looking for may be shown to other people there, because that is what the evening is for. Your contact details are not. Tell a volunteer and we will switch it off.

We may ask you to leave an event, without a refund where one was paid, if your behaviour towards other guests, our team or the venue makes that necessary. We will tell you why.

08WWB Studios commissions

The services and packages on the WWB Studios page are a description of what we offer, not an offer capable of acceptance. Sending an enquiry does not book anything and does not commit either of us.

Every commission is confirmed in a separate written quotation and scope, covering the fee, the deliverables, the number of revisions, the timeline, who owns the resulting work and what happens if either of us cancels. Where that document and these terms disagree, that document applies.

Turnaround times quoted on the site, such as one week for a standard single-video project, run from the completion of filming and assume we have what we need from you.

09Other people's sites

We link to partners, merchants, founders and other sites. We do not control them and are not responsible for their content, their products or how they handle your data. A link is not an endorsement of everything on the other end of it.

10Our liability

We put real effort into keeping this site accurate and available, but we do not promise it will be uninterrupted, error-free, or that everything on it is current.

To the extent the law allows, we are not liable for indirect or consequential loss, loss of profit, loss of business or loss of data arising from your use of this site. Where we are liable in connection with something you bought from us, our liability is limited to the amount you paid for it.

Nothing here excludes or limits liability for death or personal injury caused by our negligence, for fraud, or for anything else that cannot lawfully be excluded. If any part of this section is found unenforceable, the rest continues to apply.

11Changes, and the law that applies

We may update these terms. The version in force is the one on this page when you use the site, and the date below tells you when it last changed. For an order, the terms that apply are the ones published when you placed it.

These terms are governed by the laws of Singapore, and the courts of Singapore have exclusive jurisdiction over any dispute arising from them.

Questions about any of this: enquiry@wwbegin.co. This version is dated 25 October 2026.